Digital Marketing Certificate  by Inter Contact Bulgaria

Digital Marketing Sertificate

Topics of training:

1. Digital Marketing and its “adjustment”
   • Basic principles of digital marketing
   • What and how you can achieve with methods of digital marketing?
   • Why do I need and how to use it?
   • “PUSH” or “PULL” digital marketing?
2. Application of the main methods of marketing and sales today
   • What is different today and how to apply methods of marketing and sales?
   • Frequency of communication. How long and often need to communicate with the customer to buy from you?
   • What do each other good marketing managers?
3. Why marketing campaigns fail?
   • The main reasons for success / failure of marketing campaigns.
   • Basics on which to concentrate and to use.
   • Quality of communication. Communicate with you better than your competitors?
   • How to use and combine different communication channels?
   • What are the risk factors and how to reduce them.
   • Comment by real examples.
4. How best to use your money for marketing activities:
   • What and how to invest your money for marketing?
   • ROI – how to increase the effectiveness of marketing campaigns.
   • Tricks and techniques to use.
   • Real examples from practice

Leading the training:

German Sacristan – Business Development Manager – KODAK

German Sakristan is a marketing consultant and expert with practical experience in digital marketing. Behind a number of successful projects and campaigns for various companies in Europe and the USA. These campaigns include a combination of various communication channels like – Custom printed advertising, e-mail marketing, online and offline advertising and internet marketing. Currently, German is Sakristan manager Business Development KODAK.

In photos:

German Sacristan

Digital Marketing Room

Files

36 page PDF doc with German advices for better marketing campaigns

This work, unless otherwise expressly stated, is licensed under a Creative Commons Attribution 2.5 Bulgaria License.