So today was the last day of the course “World wine regions – variety of styles”. And here is the certificate:
World wine regions - variety of styles
Speaker was PhD. Neda Prodanova oenologist. During the training we become familiar with characteristics of terroir renowned wine regions. We learn about international and local grape varieties typical of the regions and which one wines we like the most. We become familiar with the specifics of the technology and its impact on the character and style of wines. During the training we were tasting 80 wines from high-quality categories of prestigious winemakers.
Digital Marketing Certificate by Inter Contact Bulgaria
Digital Marketing Sertificate
Topics of training:
Digital Marketing and its “adjustment”
Basic principles of digital marketing
What and how you can achieve with methods of digital marketing?
Why do I need and how to use it?
“PUSH” or “PULL” digital marketing?
Application of the main methods of marketing and sales today
What is different today and how to apply methods of marketing and sales?
Frequency of communication. How long and often need to communicate with the customer to buy from you?
What do each other good marketing managers?
Why marketing campaigns fail?
The main reasons for success / failure of marketing campaigns.
Basics on which to concentrate and to use.
Quality of communication. Communicate with you better than your competitors?
How to use and combine different communication channels?
What are the risk factors and how to reduce them.
Comment by real examples.
How best to use your money for marketing activities:
What and how to invest your money for marketing?
ROI – how to increase the effectiveness of marketing campaigns.
Tricks and techniques to use.
Real examples from practice
Leading the training:
German Sacristan – Business Development Manager – KODAK
German Sakristan is a marketing consultant and expert with practical experience in digital marketing. Behind a number of successful projects and campaigns for various companies in Europe and the USA. These campaigns include a combination of various communication channels like – Custom printed advertising, e-mail marketing, online and offline advertising and internet marketing. Currently, German is Sakristan manager Business Development KODAK.
How to effectively organize your business from strategic perspective and to free myself as a manager
Dear managers,
Do you play the role of firefighter instead of manager?
Do you have enough time to plan and organize? Can you efficiently manage time and tasks?
Do you delegate successfully the duties to your employees?
Do you manage to always be effective enough?
Do you adapt your team to the difficult economic environment?
Do you know how to create a working and effective team?
As a result of the workshop participants will receive:
A clear understanding of all functions in the company to enable it to survive and to grow steadily;
A clear understanding of how best to use available human resources in the company and what kind of people it needs;
Knowledge of preparing a plan to reach where the owner / manager wishes;
Instrument for measuring performance and functionality of the various positions in the company;
Instrument for growth and success regardless of market changes;
Clearer understanding of the vital elements of successful and productive team and where things can go wrong.
Program of the seminar:
What is an organized scheme of a company, what elements are composed and how through it we have a clear picture of each function and department in the company;
Determining the ideal situation for each function and department – what would you like to achieve for each function;
Identification of the actual situation and the direction in which it moves over the ideal;
Opening of the reason for the upward or downward trend there;
Produce a strategic plan what steps to take to move closer to the real ideal situation;
Elaboration of monitoring system for each function;
What is a team and how with its help to achieve higher efficiency.